For their rebranding, Son Coaching & Training was looking for strong, authentic visuals that truly reflected the energy, atmosphere, and experience of their club. They invited me to capture one of their classes on location, with the goal of creating a fresh and versatile image library.
Capturing More Than a Single Class
Once on site, it quickly became clear that focusing on just one group class wouldn’t be enough to support a full rebrand. I advised Son Coaching & Training to expand the shoot and capture a broader range of moments and scenarios. This approach would allow them to tell a more complete story and create visuals that could be used across multiple platforms and touchpoints.
Showcasing the Full Member Experience
In addition to photographing the group class, we used the participants as models to portray different stages of the member journey — from signing up and onboarding to everyday life at the club. I also captured both exterior and interior shots to highlight the character and beauty of the location itself. The result is a diverse and cohesive set of images that fully represents the Son Coaching & Training brand and the experience they offer.
View the images in action on their website.